Group discussion and in depth interview can be conducted Online community but it allows flexibility on time and location of participants
Online community are available on PC or mobile devices. Especially, Mobile community can help respondents record right context and emotion as respondent carry smartphone all the time
An open discussion beginning with a topic posted by the moderator to spark conversation around general or specific learning needs.
Moderators can post mark-up, single choice or multi-choice question types.
Discussions offer the option for text, webcam video or image-based replies as well as conditional visibility or 1:1 questioning.
A co-creation engine that enables participants to brainstorm, vet new ideas and identify unmet needs.
Idea Exchanges enable automated filtering so that ideas with the most traction can bubble up to the top for further probing and refinement.
BLOGS / DIARIES
Blogs are used for deeper-dive, diary exercises and can be public (for all participants to see) or private (for 1:1 moderator/ respondent interaction).
Video diaries are similar to blogging activities, but require participants to submit webcam videos as replies.
Contests offer voting functionality for either content submitted by respondents or stimuli provided by the client for participants to “like” and select a winner. Contests can be useful for directional vetting of ideas, concepts, copy, claims, etc.
Contests are optimized for text, images or video.
Live Chats are scheduled sessions allowing a small, select group of participants to chat in real-time with a moderator (akin to online focus groups).
Participants chat via text, while moderators can present media and polling, view participant demographics, and code and tag comments in real time. Clients also have access to a virtual back room to view the research and communicate with their team and the moderator.
Surveys include all basic question types and support logic and randomization.
They are designed to provide a best-in-class, engaging respondent experience.
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Matrix: Scale with Images
Rank Order: Drop Down